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There was a clear and effective message ‘It’s the economy, stupid!’\n\nBush’s campaign lacked energy and many in his party were alienated by tax rises. The economic recession made it hard for Bush as did the split in conservative ranks caused by Ross Perot’s candidature based on a balanced budget and conservative values. Perot brought about one of the most impressive Third Party campaigns in the century. Clinton won back many Democrats who had gone to Reagan but more people voted against him than for him and he owed a lot to the conservative division – Perot hurt Bush more than Clinton. The desire for change however characterised both Perot and Clinton’s campaigns and the 1992 election was a rejection of the Republicans. By 1994 it was clear that Clinton’s policies had been unpopular – the North American Free Trade Association aroused fears of Latin American competition and Clinton had failed over the issue of health care reform. His administration suffered from scandals and the Republicans did well in the midterm elections. However, by 1996 the Republicans had alienated moderate voters. Newt Gingrich's relentless attack on government programmes had frightened many moderates. Dismantling environmental protection programmes seemed extreme Most importantly, when the Republicans proposed drastic cuts in Medicare expenditures coupled with a tax-cut to benefit the wealthy, a backlash began to roll across the nation. Americans grew weary of the nonstop personal attacks on the Clintons and ‘the Comeback Kid’ won the election.\n\nHis opponent Bob Dole was known for his integrity, his age (seventy-three), speaking style, and excessively dry wit worked against him. He seemed out of touch with a more youthful America. Clinton’s policies had moved to the right since 1994 as he supported a crime bill, claiming it would put 100 000 new police officers on the streets; he also championed anti-assault weapons measures. In addition, the President promoted the goal of a two-year limit on how long a person could remain on welfare. Tax policies attracted middle class support. The economy had rebounded in the previous five months, allowing Clinton to take credit for low interest rates, a low unemployment rate, and a dramatic decline in the federal budget deficit.\n\nAnswers might weigh the relative importance of Clinton’s genial image and his ability to modify his policies to undercut the Republicans; weak opposition and favourable circumstances", "totalMarks": 30, "answerPoints": [ { "type": "", "point": "\n \n

Despite dubious elements in his private life Clinton conducted a focused campaign in 1992 based on opposition to a $300 bn deficit and inequalities produced by Republican economic policies. There was a clear and effective message ‘It’s the economy, stupid!’

Bush’s campaign lacked energy and many in his party were alienated by tax rises. The economic recession made it hard for Bush as did the split in conservative ranks caused by Ross Perot’s candidature based on a balanced budget and conservative values. Perot brought about one of the most impressive Third Party campaigns in the century. Clinton won back many Democrats who had gone to Reagan but more people voted against him than for him and he owed a lot to the conservative division – Perot hurt Bush more than Clinton. The desire for change however characterised both Perot and Clinton’s campaigns and the 1992 election was a rejection of the Republicans. By 1994 it was clear that Clinton’s policies had been unpopular – the North American Free Trade Association aroused fears of Latin American competition and Clinton had failed over the issue of health care reform. His administration suffered from scandals and the Republicans did well in the midterm elections. However, by 1996 the Republicans had alienated moderate voters. Newt Gingrich's relentless attack on government programmes had frightened many moderates. Dismantling environmental protection programmes seemed extreme Most importantly, when the Republicans proposed drastic cuts in Medicare expenditures coupled with a tax-cut to benefit the wealthy, a backlash began to roll across the nation. Americans grew weary of the nonstop personal attacks on the Clintons and ‘the Comeback Kid’ won the election.

His opponent Bob Dole was known for his integrity, his age (seventy-three), speaking style, and excessively dry wit worked against him. He seemed out of touch with a more youthful America. Clinton’s policies had moved to the right since 1994 as he supported a crime bill, claiming it would put 100 000 new police officers on the streets; he also championed anti-assault weapons measures. In addition, the President promoted the goal of a two-year limit on how long a person could remain on welfare. Tax policies attracted middle class support. The economy had rebounded in the previous five months, allowing Clinton to take credit for low interest rates, a low unemployment rate, and a dramatic decline in the federal budget deficit.

Answers might weigh the relative importance of Clinton’s genial image and his ability to modify his policies to undercut the Republicans; weak opposition and favourable circumstances

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