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The impact on different aspects of US society can be assessed in the balance between urban and rural areas and the difference between those benefiting from the growth of services and those in traditional manufactures. The extended period of prosperity from 1983 even if unevenly spread through the US did influence living standards and brought about some important changes in lifestyle.\n\nThe availability of domestic appliances, the spread of investment and the development of a more materialistic culture symbolised by the ‘yuppie’ – young urban professionals and a desire for high status products like designer clothes and high range cars as well as a new range of services like fitness centers and gyms did have a social impact. A greater interest in materialism, fitness eroded the status of many of the habits of the 1960s and 1970s such as ‘hippy’ drug-based culture. 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However, the changing standard of living which underpinned an electronics revolution was most marked by the development of the personal computer which amounted to a second industrial revolution.\n\nChanges in living standards were not uniform through the country and among different social groups and they had a limited effect on some developments such as the challenge to sexual liberation offered by AIDS or the reaction to greater social liberalization of the 1960s and 70s in the growth of the religious right. However, it could be argued that greater materialism shown in changes to living standards did play a part in a reaction to what was seen as an erosion of traditional values.\n\n30", "totalMarks": 30, "answerPoints": [ { "type": "", "point": "\n \n

How great the changes actually were can be discussed. There is a chance to look at how far standards changed for different groups and regions and how far they were sustained. The impact on different aspects of US society can be assessed in the balance between urban and rural areas and the difference between those benefiting from the growth of services and those in traditional manufactures. The extended period of prosperity from 1983 even if unevenly spread through the US did influence living standards and brought about some important changes in lifestyle.

The availability of domestic appliances, the spread of investment and the development of a more materialistic culture symbolised by the ‘yuppie’ – young urban professionals and a desire for high status products like designer clothes and high range cars as well as a new range of services like fitness centers and gyms did have a social impact. A greater interest in materialism, fitness eroded the status of many of the habits of the 1960s and 1970s such as ‘hippy’ drug-based culture. The home became more of a focus for entertainment with the expansion of cable Television with specialist interests like sport or popular music catered for. Round the clock news meant that people were better informed and that events were brought into homes more quickly. Music was transformed by MTV with stars such as Madonna and Michael Jackson offering a package of image and music. The Video Recorder gave consumers control of what they watched and undermined cinema, again making the home more of the basis of cultural consumption. However, the changing standard of living which underpinned an electronics revolution was most marked by the development of the personal computer which amounted to a second industrial revolution.

Changes in living standards were not uniform through the country and among different social groups and they had a limited effect on some developments such as the challenge to sexual liberation offered by AIDS or the reaction to greater social liberalization of the 1960s and 70s in the growth of the religious right. However, it could be argued that greater materialism shown in changes to living standards did play a part in a reaction to what was seen as an erosion of traditional values.

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Evaluate the impact of changes in living standards in the 1980s and early 1990s.

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2024 - M/J - 9489/41 | Q3

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