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Indicative content

The growth of suburbs and the post war pressure for priority in work to go to men returning from war led to a retreat from some of the war time changes. The focus of suburban culture was the family and women were often seen as homemakers and child-rearers first and foremost. The upside was a life style which offered more leisure with frozen food, supermarkets to cut shopping time, more domestic appliances and cheap fuel for more and more cars. The downside was a feeling of restriction and side-lining. The bored and unsatisfied housewife was written about a lot and it seemed that progress had been lost. However, there was a gap between image and reality. Twice as many women worked in 1960 as in 1940 and there was a growth in married women working from 15% to 30%. The proportion of black women working was higher than white. Also, many women had activities outside the home as volunteers and active members of all sorts of organisations. They were represented in all the professions if not equally.

Though pressured by mass culture (advertising, consumerism TV and cinema) to accept stereotype gender roles as housewives or pin ups, many women reacted against this and took an active part in protest and in subverting the sexist image. In some cases individual resentments formed the basis of later feminist movements in the 1960s. Others offered models of academic or artistic attainment. Educational opportunities for women continued to be offered even if qualifications did not lead to higher level job opportunities. The Kinsey Report (1953) revealed that women did have an active interest in sex that was shocking to many. Others played a vital role in grassroots political organisations such as Rosa Parks.

The discussion might be where conformism and suburbia pushed women back or whether there were important developments under the surface which led to later demands for greater equality. It would be possible to make a distinction between affluent white suburban life and less affluent rural areas and the experience of black, Hispanic and Native American women.

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2022 - O/N - 9489/42 | Q1

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